Words of Worth enjoys sharing grammar, spelling and general writing tips with our clients and supporters. We do this via our Tip of the Week. This is just a short email with a helpful tip so that you can improve your own writing. To learn more about spelling, grammar and the nuances of the English language, subscribe to our weekly email.
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A subheading can be a reader’s best friend. Long text can very quickly turn your audience off. If you break it up with subheadings, the document seems more manageable.
Subheadings also serve to draw attention to your key points. If your reader likes to skim through documents, sub-headings act as sign posts highlighting important ideas and encouraging the audience to stop and read more.
Use subheadings to make your documents reader friendly.
Australian English only requires one space after a full stop. American English uses two.
Make sure you only use one space between sentences whenever you are writing for an Australian audience.
There is one word that can transform a flat leaflet or brochure into a far more engaging piece of sales material: ‘you’.
When you are writing a sales document you need to engage your reader. A simple way to do this is by addressing the audience directly, using the word ‘you’.
The next time you write a sales piece have a look at whether you are effectively using the word ‘you’
Your business card is your number one piece of sales material. You take it with you to every event and you even have it with you on the weekends. The primary reason you give out your business card is so that people remember you and know how to contact you.
Make sure you triple check all the details on your business card before you have it printed. It is not your printer’s job to do this, it is up to you. If you have staff who organise your cards for you, double check they have it right.
What happens when there is an error on your business card?
A business card with incorrect details results in people not being able to find you and it is ultimately very embarrassing.
Is your business card correct?