About Us

We write words.

Words on websites, words in print, words for speeches.

Words to engage, words to educate, words to motivate.

Powerful words. Worthy words.

We craft compelling copywriting and strategic contentfor worthy brands, government departments, publications and people.

We conjure stories that break the mould to help you stand out because we believe every brand has a story that needs to be heard.

Our content, copywriting (Link to Services) and social media workwill help:

  • Inspire curiosity (hello brand awareness)
  • Instill trust and respect (the beginnings of a long and beautiful relationship)
  • Create a brand obsession (that will havecustomers coming back over and over again)
  • Grow your profits (because customers = sales, sales = money,and money makes the world go round)

The woman behind the words

Alison McLeod – Founder + Director, Content Strategist, Lead Content Creator

Behind every brand there’s a visionary.

Behind Words of Worth, there’s Alison – a communications chameleon who pushes the boundaries to create pioneering content and strategywithunparalleled results.

She loves to write.

And just as well, because over the last 15 years she’s written disruptive, thought-leading content for the private sector, not-for-profits and government. Her work has informed government officials, educated an entire community during the largest drought crisis on record, supported young people in their transition from school to work, and been a voice of reason in the fallout from the Global Financial Crisis (GFC).

She’s a media maven, an SEO super, and copywriting queen with a penchant for translating tech-speak into straight talk, a deep understanding of tone and reach, and a hankering for a good tale.

Never content to give you standard content, Alison will discover brand stories you had no idea existed and sculpt them into out of this world copy that will attract, persuade and inspire.

She loves this thing call content creation (and we know you’ll love working with her).